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Who Moved My Cheese?
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Who Moved My Cheese? Business Brief

This month’s hand-selected business book is 

Who Moved My Cheese? by Dr. Spencer Johnson

 

Told through a simple parable, the story in this profound business book contains insights that will help its readers anticipate and manage change successfully in all areas of their lives – work, personal relationships, family and children and much more. Most people are fearful of change because they don’t believe they have any control over how or when it happens to them.
Since change happens either to the individual or by the individual, Dr. Johnson shows us that what matters most is the attitude we have about change.
 

During this special on-demand Webcast, we cover 3 of the 7 key truths revealed in this must-read book and apply them to everyday business challenges:

  1. Monitoring Change – “Smelling the cheese often so you know when it’s getting old”
  2. Enjoying Change – Scaling customers, benefits and future opportunities
  3. Implementing and Managing Change – “Letting go of the old cheese”

 

Posted in: State of the Industry Webinars, Webcast

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The MSP Business Book Briefings Webcast: Who Moved My Cheese? Register Now!

 

Special State of the Industry Webcast

 
Erick Simpson
Erick Simpson
Senior Vice President & CIO
SPC International

Mike Murphy
Global Integrated
Marketing Manager – SMB
Trend Micro

Every registrant to this special Webcast will receive the following benefits:
  • Our brand-new downloadable Business Book Brief: Business Insights from Who Moved My Cheese?, co-authored by Mike and me
  • A link to this special Business Book Briefing on-demand Webcast to review and share with your colleagues

The Business Book Briefings Webcast Series:

 

Who Moved My Cheese?

Join me for a brand-new approach to bringing business best practices to your organization through the analysis of some of the greatest business books ever written – and applying their key insights to your business! 

Register Now and Join us Tuesday, 

February 18th at 11am PDT/2pm EDT

This unique business-building Webcast format has never been delivered before, and I promise you an amazingly effective way to apply successful business concepts from some of the most well-respected business authors in the business! 

This month’s hand-selected business book is:

 

Who Moved My Cheese? by Dr. Spencer Johnson, M.D.

 

With Who Moved My Cheese? Dr. Johnson realizes the need for finding the language and tools to deal with change–an issue that makes all of us nervous and uncomfortable. 

 

Most people are fearful of change because they don’t believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Johnson shows us that what matters most is the attitude we have about change. 

 

This book takes the fear and anxiety out of managing the future and reveals a simple way to successfully deal with change. 

Our Sponsor: Trend Micro

This special Webcast is brought to you by our Sponsor and Strategic Partner,Trend Micro, and I’ll be joined by Mike Murphy, Trend’s Global Integrated Marketing Manager – SMB.

During this interactive Webcast, together Mike and I will provide an overview of this great business book and its key business points, then drill down into 3 specific truths that you will help you evaluate your business more strategically and overcome specific challenges to attain your goals. 

 

In this strategic business-building one-hour Webcast we will cover:   
  • Monitoring Change – “Smelling the cheese often so you know when it’s getting old”
  • Implementing and Managing Change – “Letting go of the old cheese”
  • Enjoying Change – Scaling customers, benefits and future opportunities
  • We’ll also share our personal experiences with these powerful concepts and hear from one of our shared partners how these concepts have changed their business

Every attendee to this special Webcast will be entered for a chance to win one of the following:
  1. An Apple TV!
  2. A copy of Dr. Spencer Johnson’s book “Who Moved My Cheese?” (we’ll be giving away 3 of these!)
  3. A 90 Day Subscription to SPC International’s IT Business Builder Training and Resource Center!

 

Posted in: Secrets to improving an I.T. Services Practice, State of the Industry Webinars, Webcast

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