Microsoft Software + Services Airlift – Part 2

Day 2 in Redmond at the S+S Airlift delivered more training and labs, as well as a technical panel to finish out the day. Unfortunately I had an early flight to catch to meet another responsibility, so missed this panel – which I really wanted to attend.

All in all, my interviews with attendees reflected 2 different reactions from the information disseminated here in Redmond, as you might expect. Group 1 were very in –tune with the new offerings, and consumed all of the facts on design, security, delivery and profit potential with these new Online services from Microsoft.

Group 2…not so much. There is still that segment of the partner base (and always will be) that is not ready to change their business to align itself with the way the industry is moving. As I discussed in my previous post here, service providers will need to modify their strategies to sell in this new world if they expect to maintain or maximize their success and profits over time.

My personal take? I think that Microsoft has a tough row to how to migrate the majority of its partner base’s thinking in order to realize the goals it must achieve in order to confront their online competition – just as service providers must adapt, so must Microsoft. In my previous post, I stated:

Good, bad, right or wrong Microsoft is taking steps to respond to Google’s competitive threat. If we were Microsoft investors instead of partners, we would demand that Microsoft do something.

The challenge Microsoft faces is in adapting quickly enough with its partners behind it before it loses more ground to Google.

Erick Simpson
MSP University
www.mspu.us

Posted in: Events

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Microsoft Software + Services Airlift – Part 1

I am here in Redmond for Microsoft’s technical airlift surrounding their S+S initiative. There are about 250 Microsoft partners and blue badges here to support the event at the Marriott Redmond Town Center. I am typing this quickly between sessions to give you my impression of this event and Microsoft’s overall strategy in the space.

The Event is very well organized, with laptops set up for all attendees (and I mean all attendees – what a feat) in the main venue room, which serves as the multipurpose center of this event – keynotes, discussions as well as labs are all conducted here. There is a 12-section event manual, which includes all of the PowerPoint presentations delivered over the course of the 2.5 days here, as well as a separate lab manual – all bound and sitting next to the attendees’ laptops, in addition to 2 CDs containing virtual images of all the lab environments.

The keynotes and deep-dive presentations have been informative, clear and crisp, even though Microsoft is still tightening up their messaging around their Online (consumer-focused) and Business Productivity Online Services, or BPOS (delivered through partners) deliverables. So far, Microsoft is meeting attendees’ expectations, based on the feedback I have gathered.

Stay tuned – more to come…

Erick Simpson
MSP University
www.mspu.us

Posted in: Events

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