Day 2 in Redmond at the S+S Airlift delivered more training and labs, as well as a technical panel to finish out the day. Unfortunately I had an early flight to catch to meet another responsibility, so missed this panel – which I really wanted to attend.
All in all, my interviews with attendees reflected 2 different reactions from the information disseminated here in Redmond, as you might expect. Group 1 were very in –tune with the new offerings, and consumed all of the facts on design, security, delivery and profit potential with these new Online services from Microsoft.
Group 2…not so much. There is still that segment of the partner base (and always will be) that is not ready to change their business to align itself with the way the industry is moving. As I discussed in my previous post here, service providers will need to modify their strategies to sell in this new world if they expect to maintain or maximize their success and profits over time.
My personal take? I think that Microsoft has a tough row to how to migrate the majority of its partner base’s thinking in order to realize the goals it must achieve in order to confront their online competition – just as service providers must adapt, so must Microsoft. In my previous post, I stated:
Good, bad, right or wrong Microsoft is taking steps to respond to Google’s competitive threat. If we were Microsoft investors instead of partners, we would demand that Microsoft do something.
The challenge Microsoft faces is in adapting quickly enough with its partners behind it before it loses more ground to Google.