Posts Tagged it service

Targeting and Tracking Website Visitors for Managed Services Providers

Managed Services Providers are in a unique position where they not only provide certain services to clients but also benefit by applying the same techniques within their own businesses. Clients who utilize Managed Services count on their provider to offer a full range of services from security and data backup to managing their website.  Successful businesses understand that having an online presence is necessary to remain competitive.  Managed Services Providers must not only know how to promote their own businesses on the web but also provide the same services to the clients with whom they have achieved Trusted Advisor status – true business partners that entrust them with numerous facets of their business for improvement. 

Despite the fact that millions of people use the Internet daily to find products, services, news stories or other tidbits of information, many of these users do not know exactly what happens when you enter information into a search engine.  The same applies to business owners and managers who may not have to time or interest to learn how visitors get to their website.  This is where knowledge in search engine optimization (SEO) comes in handy.  But before you tackle SEO, there are other important factors to consider.  Before you can reap the most rewards from your website, you must first know a few things about the people that are visiting your site and the people you want to visit your site.  After all, if the wrong people are getting to your website, neither party benefits.  Ask the following three questions before you focus on SEO:

  • Who is visiting your website? 
  • Are the customers visiting your website the type of customer your sales team would try to sell products or services to?
  • Are there changes you can make to your website that would weed out the inquiries that are not resulting in sales?

Basically, you want to determine if your website design and content are attracting the right visitors to the site.  The goal is to provide potential clients with information needed to make an informed decision as to whether or not they can benefit from your services, and provide additional supporting information (such as testimonials and case studies) that can build credibility in these prospects.  

How are people finding your website?

Another important piece of information that you will need to know is how visitors are arriving at your website.  This can be accomplished in a number of ways:

  • Ask new clients how they found your website.  You are specifically interested in learning what keywords or phrases they entered into a search engine to find your company.
  • Ask established clients what words or phrases they would enter into a search engine to find your company. 
  • Use online analytics tools such as Google Analytics to track how people are finding your website. 

Once you have this basic information you are now in a better position to focus on SEO.  Experiment with different keywords or phrases and track the results.  Your goal is to use the information and tools at your disposal to target qualified customers and position yourself so those customers can easily locate your website.

Erick Simpson
MSP University
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Posted in: General Business, Marketing

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Important Healthcare IT News on EHR, HITECH and ARRA Stimulus Funds

If you plan on leveraging the ARRA (American Recovery and Reinvestment Act) stimulus bill to influence medical practitioners to invest in EMR solutions, a significant milestone has been reached this week that will affect you.

The Centers for Medicare and Medicaid Services (CMS) announced on Tuesday final rules to implement the provisions of the American Recovery and Reinvestment Act (ARRA) of 2009. This act provides incentive payments to eligible practitioners, hospitals and critical access hospitals participating in Medicare and Medicaid programs that adopt and successfully demonstrate meaningful use of electronic health record (EHR) technology.

This is a significant event, as prior to this the requirements to qualify as "meaningful use" practitioners and hospitals were not finalized. These requirements have now been defined in stage 1 meaningful use (several revisions are expected) as:

  1. The use of a certified EHR in a meaningful manner (e.g.: e-Prescribing)
  2. The use of certified EHR technology for electronic exchange of health information to improve quality of health care
  3. The use of certified EHR technology to submit clinical quality and other measures

In addition to this, and a requirement for "meaningful use", the standards and criteria for the certification of EHR technology has now been established in the final rule.

The absence of the final rule and these provisions can be attributed to the challenges faced by Healthcare IT Providers in influencing their prospects and customers to invest in EHR, EMR and Practice Management solutions. Medical practitioners that may be eager to adopt technology solutions that benefit their practices and patients need to know how they and the solutions they invest in can help them qualify to receive the incentive payments available under the stimulus bill.

But now that the final rule has been published, it poses a significant problem for Healthcare IT Providers and their qualifying prospects and customers – TIME.

A typical EHR/EMR solution may take up to 150 days or more to close. Because of the manner in which the incentives are paid out under the stimulus and in order for the elegible practitioner to receive the maximum $44,000 benefit (more for hospitals), they need to adopt a certified solution and prove meaningful use by 2011 or 2012. This means that there may be only 6 sales cycles available to providers and their practitioner customers in order for them to receive the maximum benefit.

This poses some interesting challenges, as both EMR solutions and elegible practioners and hospitals need to meet these established requirements within the established timelines, again in order to qualify for maxiumum incentive benefits. In addition, Healthcare IT Providers will need to be trained to sell, scope and implement these solutions effectively.

Do you feel that the timelines set by the stimulus bill to achieve maximum benefit for elegible practitioners provides a realistic opportunity for success? I welcome your comments and feedback.

For more information, click here for the U.S. Department of Health and Human Services' Centers for Medicare and Medicaid Services Meaningful Use page.

Stay tuned to this blog for continuing updates and information on how MSP University's educational and training programs and services will help IT Solution and Managed Services Providers participate in the Healthcare IT opportunity.

Erick Simpson
MSP University
Check out our FREE Live Training Schedule here
Attend one of our Boot Camps FREE here
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MSP University helps Solution Providers succeed…period. 

Posted in: General Business, Industry Trends

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