Posts Tagged jason beal

How Do You Transform a Channel?

How Do You Transform a Channel?

SPC International recently met in London with Jason Beal, Senior Director, Software and Services, Value Division at Ingram Micro EMEA.  Jason discussed numerous topics and provided valuable insight into how Ingram Micro is helping to transform the channel one partner at a time.

Alongside a number of key partners who together play an increased role in the transformation of the channel, especially as cloud and utility-based computing continues to gain traction in the marketplace, opportunity has never been greater for solution providers to succeed.

Ingram Micro and the Channel Transformation Alliance 

Ingram Micro has spearheaded the creation of the Channel Transformation Alliance; a consortium of best-of-breed educators, trainers, consultants and vendors focused on providing IT solution providers the resources and guidance they will need in order to achieve business transformation.

The Channel Transformation alliance’s goal is to help providers adapt, evolve, and improve in order to develop more sophisticated business approaches, more mature financial management practices and more rigorous internal operational processes through education, training and vendor relations.

Our Interview 

During our meeting, Beal discussed the IT industry at large, the solution provider community, and his vision of channel transformation and Ingram Micro’s role in it.

SPC International: We’ve been hearing a lot about Channel Transformation lately. Can you share with us your thoughts on just what Channel Transformation is?

Jason Beal:  Channel Transformation is really represented, really this large effort that the IT Industry has right now because of the transformation around the end user’s appetite and consumption of technology. In the past, businesses would simply purchase the technology, and those purchase decisions were very much based upon what we say, “speeds and feeds” or features and functionality.

Nowadays, as IT is becoming 1) much more of let’s say a utility, but 2) much more of a competitive advantage, that’s forcing the local solution provider, what we call the trusted advisor, to be much more knowledgeable about the end user’s business, their competitive advantage, how their customers want to grow or expand geographically. 

As such, that puts really different pressures on the local solution provider. They need to understand the end user’s budget, their preferences, their needs and then be able to position solutions accordingly. The transformation is really this change from an internal business model perspective within the reseller and their external go to market strategy of how they’re going to address those changing needs and those changing consumption habits of their customers.

SPC International:  Why did you start with this Channel Transformation initiative, other than the obvious?

Jason Beal:  Ingram Micro is there to help the channel, right?  We help our vendors by creating channels, recruiting resellers, enabling those resellers and helping them brand and bring their technologies to market.

On the other end of the supply chain, we’re there to help our reseller partners identify new business opportunities, extract costs and grow more profitably. As such, we saw a need to help the solution providers make this transition from being either primarily product resale organizations or break/fix service companies transition to more proactive and service-centric models, help them move to monthly recurring or annuity-based sales and support models.

A lot of partners asked for our help, we understand their business very well and it’s our role to help them make that transition. That’s why we saw the need for Channel Transformation.

SPC International:  So a paradigm shift is now well underway where today’s business IT investments and purchases are now made with the mindset that technology is more of a utility.  This utility mindset allows solutions that are now well within the reach of even the smallest of companies through cloud computing, even though those same solutions were once only designed for enterprise corporations.  What options does the Channel have, really in adopting some Cloud technology for their practice because that seems to be a big initiative for the next couple of years.

Jason Beal:  One of the biggest value propositions of the Cloud is that truly you can bring enterprise-sized technology to the SMB without the enterprise-sized price tag. So for instance, a few years ago small businesses may not have been able to afford a CRM package when they needed to buy let’s say some expensive licensing and servers and technical account managers and configure a CRM solution.

They may not have been able to afford a true unified communication solution if they needed to buy those bits and pieces independently and the hardware and the software onsite. Nowadays with some Cloud-based solutions, whether it’s Cloud-based, UCS, hosted CRM, the average business can afford those now on a price per user per month and the reseller community can afford then to deliver those technologies to the end users.

So that’s what we see, Cloud, there are many green-field opportunities for the resellers to expand their business within their current customer base by adding those Cloud Solutions.

Ingram Micro has 31 years of experience working and partnering with solution providers to understand their business needs. Together with other members of the Channel Transformation Alliance, Ingram Micro is dedicated to being not just a resource, but a partner in their ascension into the Cloud and on into the future, assisting them in transformation as a new IT-as-a-Service provider.

Learn more about the Channel Transformation Alliance at

Posted in: Industry Trends

Leave a Comment (0) →

MSP University Sponsors Ingram Micro MSP Workshop – Accelerate Your Managed Services Business

MSP University is sponsoring and delivering training at the Ingram Micro MSP Workshop on September 16th, 2009 in Santa Ana, California. We hope to see you there!



Ingram Micro Services Division  

Accelerate Your Managed Services Business

Ingram Micro's MSP Workshop
Wednesday, Sept. 16, 2009, 7:30 a.m.-2:30 p.m.
Doubletree Hotel, Santa Ana, Calif.

Your Exclusive, Hands-on Training Opportunity
At this dynamic, interactive workshop, industry marketing and managed services experts will provide practical, hands-on training to propel your business forward.

At this event:

  • Jennifer Baier Anaya, market strategist, iD8 Marketing and Strategy, will guide you through a process to determine what makes your company different than the rest and share ideas on how best to brand and merchandise your managed services practice. Let us help you get your prospects to grant you that critical face time that usually sets the buying process into motion.
  • Gary Beechum, president and CEO, MSP University, will outline a proven, step-by-step process to help catapult your business to success with actionable steps to give you a competitive edge.
  • Learn how to build the next generation of personalized services for your SMB and mid-market customers with Cisco Smart Care Service.
  • A technical demonstration on our affordable, scalable, private-label service that enables you to provide a comprehensive, high-end Network Operations Center (NOC) will wrap up the afternoon. Click here to learn about Seismic Global NOC.

Join us at Ingram Micro's MSP Workshop and develop the expertise necessary to escalate your managed services business to the next level.

7:30 – 8:15 am

Arrivals and Continental Breakfast

8:15 – 8:30 am

Welcome – Jason Beal, Director of Services Sales, North America

8:30 – 10:00 am

Brand Workshop: Discovering Your Brand
Facilitator: Jennifer Baier Anaya

10:00 – 10:15 am


10:15 – 11:45 am

Pricing, Sales and Marketing Essentials for MSP Profitability Facilitator: Gary Beechum

Noon – 1:15 pm

Lunch provided. Vendor presentations from APC, Cisco and NetEnrich

1:15 – 1:30 pm

Seismic Portfolio – Jason Beal, Director of Services Sales, North America

1:30 – 2:30 pm

NetEnrich Technical Demonstration

*Limit two attendees per company. Space is limited.

Event Sponsor

For more information, contact Michael Moon at (714) 382-2207 or at or Cynthia Yamaguchi at (714) 382-2812 or at

back to top


Web Bug from


BEFORE YOU UNSUBSCRIBE: Please note that when you click on the UNSUBSCRIBE link, you will no longer receive special promotions and new product announcements targeted to your business.

GET AN INTERNET ID: When you click on a link to, you may be prompted to log in with your Internet ID. If you do not have an Internet ID, get one by calling (800) 616-4665.

© 2009 Ingram Micro Inc. All rights reserved. Ingram Micro and the Ingram Micro logo are trademarks used under license by Ingram Micro Inc. All other trademarks are the property of their respective companies. Products available while supplies last. Images are for illustration purposes only and may not represent actual products featured in the text. Please verify specific SKU and product when ordering. Prices subject to change without notice. 64918.1350


Attend MSP University's next Boot Camp for FREE!

Erick Simpson 
MSP University
Subscribe to my blog here
Subscribe to our Newsletter here 
LinkedInIconFacebookIcon TwitterIcon

Join MSP University FREE for all things 
Managed Services

Posted in: Boot Camps, Events, General Business

Leave a Comment (0) →