Posts Tagged managed security

Join MSP University’s Boot Camp Streamed Live Starting Wednesday – Schedule Posted!

Join us for our North Carolina Boot Camp Virtually! Simply click here to attend! You'll need to log in with your MSP University credentials, or create a Free Basic Membership to view live!


Here is the Live Streaming Schedule (all times are EST):

Wednesday, 7/20/2011:

  • 7:00AM EST “Boot Camp Overview” 
  • 7:40AM EST “How to Monitor, Managed, and Measure Your IT Service Delivery”
  • 8:25AM EST “DISC, PTSI, and SSI Behavioral Profiles for Hiring Right the First Time”
  • 9:15AM EST “Building a Solid MSP Foundation”
  • 9:45AM EST “Using the Client Solution Roadmap & Profitability Matrix to Increase Sales Immediately”
  • 10:30AM EST “51 Steps Marketing/Sales Process, 47 Steps Website Dev Process, 37 Step Telecom Process”
  • 12:40PM EST “Sales Professional vs Sales Person”
  • 1:40PM EST “How to Forecast Realistic Annual Gross Sales”
  • 2:35PM EST “Creating Win-Win Sales Compensation Plans and Hiring Sales Staff”
  • 3:30PM EST “Learn How to Leverage the Challenges in the Healthcare Market Around HIPAA and HITECH”
  • 4:00PM EST “5 Proven Ways to Dramatically Increase MSP Sales”
  • 4:40PM EST “Wrap-Up and Homework”

Thursday, 7/21/2011:

  • 7:00AM EST “From Start-Up to Successful MSP/CSP in 5 Easy Steps”
  • 7:30AM EST “Win More Business by Offering Profitable and Reliable Disaster Recovery, Data Protection, System Migration and Email Archiving Services in the Cloud”
  • 8:00AM EST “Selling as an Exit Strategy”
  • 8:45AM EST “Warm-Up Needs Analysis Role Play”
  • 9:30AM EST “Using Warm-Up and Role Play to Close Sales”
  • 10:10AM EST “Business Leadership- Employee SWOT, Culture, Loyality, Skills/Talent and Attitude”
  • 10:50AM EST “MSP University Service Delivery Expert Panel”
  • 12:50PM EST “Infinite Coverage”
  • 1:20PM EST “How to Transition your Break-Fix Business to MSP/CSP”
  • 1:50PM EST “Increased Business Value or Maximized Profitability? You Can Have Both!”
  • 2:30PM EST “Developing Effective KPIs to Measure and Improve Business Outcomes”
  • 3:00PM EST “Partnering With and Managing Vendors and Fulfillment Partners”
  • 3:40PM EST “Using MSP Unviersity's SWOT/Enterprise Engagement to Grow your Business in 30-60 Days”
  • 4:10PM EST “Increase Revenue with Payment Solutions”
  • 4:30PM EST “Wrap-Up and Homework”

Friday, 7/22/2011:

  • 7:00AM EST “How to Effectively On-Board New Managed Services Clients”
  • 8:00AM EST “MSP University Cloud Expert Panel”
  • 9:00AM EST “Sales and Sales Engineering as a Team”
  • 9:45AM EST “Creating Your Inside Marketing Plan for Lead Generation Success”
  • 10:30AM EST “How to Conduct Quarterly Business Reviews as a Trusted Advisor”
  • 12:15PM EST “Maximizing the Effectiveness Of Your Managed Service Agreements”
  • 1:00PM EST “Modifying Your Chart of Accounts to Maximize Financial Performance Visibility”
  • 1:50PM EST "MSP University Launches SPC International – Strategic Vision Presentation”
  • 2:15PM EST “Wrap-Up and Closing Q&A”

See you in Charlotte…Virtually!

Erick Simpson
MSP University
Watch Our Community Overview
Attend Our Next Boot Camp FREE
Download Our Best Selling Books FREE

Posted in: Boot Camps, Cloud, Events, General Business, Industry Trends, Marketing, Million Dollar IT Practice Accelerator, Sales, Sales & Marketing, Secrets to improving an I.T. Services Practice, Service Delivery

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Improving Your Managed Services Lead Generation Outcomes

Are you proactively leveraging all of the tools at your disposal to increase the total number of leads available to your business, or do you employ a reactive, word-of-mouth referral technique to identify new revenue opportunities?

If you rely on the latter, you will have difficulty in forecasting revenue and business growth, as you will never be able to predict how many leads you will receive via word-of-mouth referrals at any given time or if they align with your target market, are qualified for your services and the revenue you can expect to receive from them on a monthly basis.

If you focus on the former, you have a much better opportunity at developing a consistent marketing strategy that, over time, will allow you to forecast revenue. Sound impossible? Let's break it down.

Let’s say that our average Managed Services Agreement is worth $1,000, and we’ve set a goal for our sales team to increase our managed services revenue by $5,000 per quarter for the next 3 quarters, and by $10,000 per quarter by the end of the 4th quarter. What would we do, and in what order; to insure that we reach our goal the first quarter, and how do we repeat that achievement over the next two quarters, and then double our previous successes in the last quarter? 

Our marketing plan will include a specific number of activities, which may encompass direct mail, email and newsletter marketing, as well as presentations at a couple of networking events a month, followed by some call-downs to schedule appointments with prospects. In our initial marketing plan, we will decide how much of each of these activities we are going to execute. Since our goal basically boils down to selling 5 new Managed Services Agreements in the existing quarter, we need to carefully track the results of each activity in our marketing campaign. Let’s say that we know from past experience that we close about 50% of the prospects that we present a managed services solution to. This means that we’ll need to present our solution to at least 10 prospects. So our charge is to figure out what it takes for us to sit down in front of 10 prospects. We’re going to need to experiment with our marketing plan in order to guarantee a repeatable outcome based upon the activity generated.  

So our first stab at a marketing campaign designed to garner 10 appointments might include 100 HTML email messages sent to a targeted list of prospects, followed closely by 100 postcards. Our appointment setter will then follow up with 100 call-downs to attempt to gauge interest at that point and set some appointments. A few days later, our monthly newsletter will go out, further reinforcing our featured solution and message. While this activity is in motion, our sales professional will conduct presentations at 2 networking functions, feeding leads back to our appointment setter for follow up, and adding them to our email, newsletter and postcard campaign. If necessary, our appointment setter will then make a second call-down the following week to prospects that have not yet responded, to attempt to secure an appointment. With any luck, we’ll set our 10 appointments. If not, we’ll modify our marketing plan in any number of ways, including increasing the size of the initial prospect list. We continue tweaking and tuning the plan until we achieve our desired result

During this entire process, we are documenting, quantifying and tracking each and every activity, so when we do achieve our goal of setting 10 appointments and closing 5 new managed services opportunities, we will have a blueprint on how we did it. Then we repeat the process the next quarter, and if we’ve done our job correctly, we will be able to duplicate our results with minimal modification. So how do we double our results in the last quarter? That’s easy – we simply double our activity! While no marketing plan is absolutely perfect, and will not always yield the exact same results, at least we’ll be “in the ballpark”, and be more successful than not, by tracking and quantifying our results through each and every marketing campaign.

These concepts are just the tip of the iceberg when it comes to acquiring the education and training your organization needs in order to develop and manage a successful, effective marketing program that will continue to deliver month over month.

The good news is that MSP University is here to help you. We have developed the best live IT Solution and Managed Services Marketing training available in the Channel with absolutely no strings attached. That's right – we do not charge for our Marketing training, and you and your team can learn what you need to know by attending our next Boot Camp Marketing Track on July 20th-22nd, 2011 in Charlotte, North Carolina.

Our Marketing Track Agenda Includes:

  • Marketing Core Concepts and Effective Marketing Strategies
  • Identifying Your Target Vertical Market
  • Developing Compelling Marketing Messages
  • Using Networking Best Practices
  • Designing and Implementing an Effective Corporate Website and SEO Strategy
  • Defining Your Social Media Presence
  • The 51 Step Marketing and Sales Process
  • Launching a Powerful Email Marketing Campaign
  • Establishing, Researching and Measuring Website and Campaign Analytics
  • Leveraging the Media to Generate Leads
  • Marketing Workshop

Click here to register for the Marketing Track at our Charlotte, NC Boot Camp in July

Boot Camp Marketing Track 2

“During the three-day boot camp it was obvious to me that I was learning cutting-edge information that would make me successful.  I know my business will be successful and I owe a large part of that success to the training and mentoring provided by the MSPU staff. Keep up the great work” – William Davis, President, Technology Consulting Services

“I wanted to take a moment to heartily thank…the MSP University staff for the wonderful Boot Camp experience. It was very educational, interesting and energizing. I look forward to implementing the valuable lessons I learned and anticipate positive changes in my company this coming year. I look forward to future events and hope my staff can take part as well. Thank you very much and best wishes!” - Alan Martiny, Ion Business Solutions

“The MSPU Boot Camp was excellent! I have attended and presented at many seminars, user groups and events in the past. This MSPU Boot Camp had TRUE value, rather than just pushing vendors’ wares, MSPU created value by creating a gathering place for Small Business technology providers.” – John Costa, South Bay Computer Solutions 

Click here to register for the Cloud Track at our Charlotte, NC Boot Camp in July

I hope to see you in Charlotte, NC!

Erick Simpson
MSP University
Watch Our Community Overview
Attend Our Next Boot Camp FREE
Download Our Best Selling Books FREE



Posted in: Boot Camps, General Business, Marketing, Million Dollar IT Practice Accelerator, Sales & Marketing, Secrets to improving an I.T. Services Practice, Service Delivery

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