Posts Tagged security

How Managed Services Providers Can Use Linkedin Effectively

If you are a managed services provider and are looking to build your business and your reputation, Linkedin just might be your answer. Linkedin is currently the largest professional network on the web with over 65 million members. Linkedin is a place for businesses just like yours to exchange knowledge and ideas with other professionals, to become noticed in your field, to find new clientèle and ultimately to grow your business. Here are some tips to help you use Linkedin effectively.

1. Create Your LinkedIn Profile Page:

The profile page on Linkedin can be a very powerful tool for your business. While just having a profile page will index you on search engine sites, building a top notch profile will get you high page rankings and set you apart from your competition. Be sure to completely fill out your profile and include important elements like an image (usually your company logo), specific details about the services your company provides, products offered, company experience, company recognition and awards along with anything else you think is pertinent.

2. Use LinkedIn to Connect With Others

Once you have your profile up and running, making connections is the next step. Use the search tool and find people you know and connect with them. You will want to connect with an array of people including your close personal friends and all of your current business contacts, including any current customers.  It is also important to find people from your past like former business associates, former employers, former classmates and more. You never know which person you make a contact with could lead you to your next big client.

3. Join LinkedIn Groups

Utilize groups on Linkedin. There are countless groups that you can join. You will want to find the ones that are related to your business and join them for networking purposes. You may also benefit from joining groups that you are looking to provide your services to. Joining a variety of groups can lead you to find potential clients and help you connect with other professionals in your field. Connecting with other professionals can lead to the exchange of valuable information as well as valuable brainstorming sessions. 

4. Visit and Participate in the Linkedin Answers Section

A great way to build your reputation in the Managed Services industry is to share your knowledge by answering questions that other members have posted. Search the answers section for questions that relate to your business. Answering these questions is a great way to gain recognition and respect in your area of expertise.

Asking questions can also be of benefit to your business. Posting questions that will lead you to new clients is key. For example you could ask, “Have you been able to find a good managed services provider,” or “do you have IT needs that are not being met?”  When people answer your questions you can follow up and let them know how you can fill in the gaps that they are facing.

If you follow the above tips and use Linkedin in your business, you will be able to watch your client list grow as you edge out your competition.

Click here to find out how to attend our next Boot Camp with SPECIAL EMR BREAKOUT SESSIONS ABSOLUTELY FREE ($2995 VALUE)!

Erick Simpson
MSP University
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Posted in: General Business, Marketing

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Why SaaS Must Be a Part of Your Managed Services Offerings

Computer_01-a We all recognize the benefits of the cloud computing model.  But some IT solution providers and MSPs are resistant to fully embracing SaaS as a business offering to their clients.  Indeed it has taken quite some time for businesses to warm up to the idea, but with the advent of SaaS trailblazers like salesforce.com, SaaS is no longer such an unknown, and according to Gartner, is in the transformational phase (2 to 5 years) of mainstream adoption.

If you are considered a leader in your area when it comes to MSP services, SaaS can no longer be ignored.  Chances are that you’ve already been pushed towards implementation because of customer demand.

SaaS is not only around for the long haul, but has some distinct advantages for those MSPs who add it to their suite of offerings.

Strong Revenue Stream

Looking for ways to bolster and expand your business services?  Adding SaaS will allow you to do just that while keeping your own costs to a minimum.  It also goes back to what we have mentioned before in being a ‘full-service’ practice as far as MSP offerings are concerned.  Your image as an expert in the field and advisor will be enhanced, too.

Solidifies Client Commitment

As you trench your way deeper into your relationship with your clients, increasing services to them helps to solidify your business relationship.  This is not to say that they would not go elsewhere, but it becomes more and more difficult once the corporate infrastructure has many ties with your organization.  While this might give some MSPs a sense of security, the opposite should be true.  Your level of commitment should be maintained at an extremely high level no matter what business services are purchased from you.

Cost Effective Solutions for Clients

We all know that a main driver is cost savings for the IT enterprise – a fact that has been underscored by the weak economy.  Implementation would have been even slower were it not for the drive to become profitable by any and all means possible.  The most powerful argument for Managed Services is that they afford cost savings that are spread across the whole spectrum of IT infrastructure. And these savings apply not only to direct costs, but indirect costs as well.

As SaaS becomes considered more ‘mainstream’, and these solutions more requested by clients and integrated into IT environments, it is imperative that MSPs be at the forefront in proposing effective SaaS solutions for their end customers.

Click here to find out how to attend our next Boot Camp in Santa Ana, CA on June 9th-11th with SPECIAL EMR BREAKOUT SESSIONS ABSOLUTELY FREE ($2995 VALUE)!

Erick Simpson
MSP University
Check out our FREE live training schedule here
Subscribe to my blog here
Subscribe to our Newsletter here
Join MSP University FREE for all things Managed Services
LinkedInIconFacebookIconTwitterIconYouTube 
MSP University helps solution providers succeed…period. 

Posted in: Industry Trends, Service Delivery

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