Posts Tagged web visitors

Targeting and Tracking Website Visitors for Managed Services Providers

Managed Services Providers are in a unique position where they not only provide certain services to clients but also benefit by applying the same techniques within their own businesses. Clients who utilize Managed Services count on their provider to offer a full range of services from security and data backup to managing their website.  Successful businesses understand that having an online presence is necessary to remain competitive.  Managed Services Providers must not only know how to promote their own businesses on the web but also provide the same services to the clients with whom they have achieved Trusted Advisor status – true business partners that entrust them with numerous facets of their business for improvement. 

Despite the fact that millions of people use the Internet daily to find products, services, news stories or other tidbits of information, many of these users do not know exactly what happens when you enter information into a search engine.  The same applies to business owners and managers who may not have to time or interest to learn how visitors get to their website.  This is where knowledge in search engine optimization (SEO) comes in handy.  But before you tackle SEO, there are other important factors to consider.  Before you can reap the most rewards from your website, you must first know a few things about the people that are visiting your site and the people you want to visit your site.  After all, if the wrong people are getting to your website, neither party benefits.  Ask the following three questions before you focus on SEO:

  • Who is visiting your website? 
  • Are the customers visiting your website the type of customer your sales team would try to sell products or services to?
  • Are there changes you can make to your website that would weed out the inquiries that are not resulting in sales?

Basically, you want to determine if your website design and content are attracting the right visitors to the site.  The goal is to provide potential clients with information needed to make an informed decision as to whether or not they can benefit from your services, and provide additional supporting information (such as testimonials and case studies) that can build credibility in these prospects.  

How are people finding your website?

Another important piece of information that you will need to know is how visitors are arriving at your website.  This can be accomplished in a number of ways:

  • Ask new clients how they found your website.  You are specifically interested in learning what keywords or phrases they entered into a search engine to find your company.
  • Ask established clients what words or phrases they would enter into a search engine to find your company. 
  • Use online analytics tools such as Google Analytics to track how people are finding your website. 

Once you have this basic information you are now in a better position to focus on SEO.  Experiment with different keywords or phrases and track the results.  Your goal is to use the information and tools at your disposal to target qualified customers and position yourself so those customers can easily locate your website.

Erick Simpson
MSP University
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Posted in: General Business, Marketing

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