Webcast Monday: Sales Engineering Secrets of Best In Class IT Providers

Whether you are an IT Solution Provider or Managed Services Provider, the importance of the sales engineer’s role in building, growing and supporting an IT organization’s sales and marketing efforts cannot be overstated. The sales engineer is the buffer between sales and deployment, and is one of the keys to project profitability.

Let’s face it – we all know that a good sales person is going to do everything in their power in order to close an opportunity, and while this is great news (as we all want more sales), sometimes a sales person’s eagerness can create a client expectation that is difficult to meet. I’m certain that you know exactly what I’m talking about. A sales engineer not only helps train sales staff in what is and is not possible; and at what cost, but is also instrumental in working with vendors and partners in order to flush out a solution, put together a parts list and develop a project plan. All of these functions are critical to insuring smooth project delivery. 

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Join me on Monday, February 28, at 11am PST, 2pm EST with my special guest Autotask Executive Director of Business and Community Development, Mark Crall, as we take a deep dive into Sales Engineering and show you how you can establish and enforce consistent Sales Engineering best practices procedures for your to yield positive improvement in the following areas:

  • Increased efficiencies resulting in improved profits
  • Consistent customer outcomes resulting in future sales opportunities
  • Reduction of risk resulting in less re-work and increased client satisfaction
  • Solid ordering and provisioning procedures resulting in reduced errors

An effective Sales Engineering process not only helps close client business and increase revenues, but also saves money by insuring that solutions are scoped properly and quotes and proposals are priced correctly. And finally, an effective Sales Engineering process helps to increase client satisfaction through all of the above, as well as by helping shape appropriate client expectations.

See you Monday!
Erick Simpson
MSP University
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Posted in: Sales, Sales & Marketing, Secrets to improving an I.T. Services Practice, Service Delivery

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