Is Your Website An Effective Marketing Tool?

Thumbnail (2) Managed service providers must understand the importance of a well designed website.  We live in a time when everyone and anyone has their own website, therefore standing out from the crowd can become a bit challenging.  It is not enough to have a website for potential clients to visit, you must also ensure the content provided on your website is useful and easy to understand.  Using your website to market your business, your goal should be to attract and retain clients.  The following tips can help you do just that:

  • Understand how your clients find you on the web-  What is the first thing most people do when they are looking for information on the Internet?  They enter phrases or keywords into a search engine to find websites that address their question or need.  Knowing how potential clients locate you on the web plays a key role in the content you provide by allowing you to use keywords that fit naturally.  Avoid using unrelated keywords or lists on your web pages as this can have a negative impact on your page rank and cause frustration in individuals who cannot easily find what they are looking for on your website.
  • Get to the point-  To capture and retain the attention of potential customers, it is important that they can quickly and easily determine who you are and what services you are providing.  Most people simply don't have the time or the patience to wade through layers of content to determine these two things. 
  • Quality content-  The content that appears on your website should be easy to understand and relevant to your industry.  It should be well written and provide visitors answers to commonly asked questions.  Your visitors are interested in the services you provide, therefore providing quality content which describes these services in a way that the average person can understand is important. 
  • Keep it up-to-date-  All websites benefit by having fresh, up-to-date information.  In the managed services industry, changes in technology and products make it even more important to keep the website and the content displayed there current. 

Creating and maintaining a well designed website can be one of the best marketing tactics used by a managed services provider.  It gives potential clients an easy way to locate you on the Internet and provides valuable information that business owners or managers need to make an informed decision when considering a managed service provider.

Find out more about MSP University's 7 and 10-day Website solutions for solution providers and MSPs at

Erick Simpson
MSP University
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